Our story

Getting Started and the Way Forward

Our story began in the spring of 2020 with a research phase, when Design Thinking was heard as a new concept in the field of software experience in Iran, while this concept was being used in all aspects of business around the world. Numerous institutions pursued this concept and its applications centrally. Successful projects and experiences resulting from the implementation of this thinking were published. But this concept at the beginning of its way in Iran, this concept needed a centralized institution that, in addition to promoting and properly training and operating this concept, would lead to its new applications in various fields. It brings together experts from different fields and is a center for integration and growth.

In addition to training, we decided to take action in the agile team of the Design Thinking Hub and, with the support of a network of experts and business partners, identify issues, design and implement design processes.

The home team

Soude Mohammadabadi
Founder

Design Thinking Researcher

Digital Transformation DBA Student

Tehran university