Every design trip has a starting point. A start-up looking for a sustainable (and profitable) business model, an established business looking for new ways to stay competitive, a non-profit organization or government looking to solve a complex social problem, or an individual expert who is looking to learn and apply this method of problem solving and thinking in their profession, all take a step in this journey.
Here we will tell the story of the success of businesses and the role of design thinking in solving their problems.